How Tom Cruise lost his mojo - Telegraph.co.uk26 July 2010, 6:07 am
At the March premiere of the crude, unashamedly silly, Eighties-set time travel comedy Hot Tub Time Machine, in Los Angeles, an unlikely guest quietly entered the auditorium just before the film started, having bypassed the red carpet.
Tom Cruise, who had arrived with his wife Katie Holmes, wasn’t on the guest list. Even the film’s John Cusack expressed surprise at their presence. Rob Corddry, who also stars in the film, said later that Cruise was constantly texting him during the movie saying how funny he thought it was.
It is highly unusual – almost unprecedented – for Cruise to attend a premiere that he has no connection with. But then these are unusual times for Tom Cruise. He could have been forgiven, while watching the film’s flashbacks, for wishing that he himself could travel back in time to the summer of 2005 and modify his public behaviour. For it was then that Cruise’s image as Hollywood’s most consistently commercial star was shattered.
Cruise had for two decades been Hollywood’s byword for bankability, a leading man who divided critics but almost always delivered audiences. But his reputation for being guarded, hyper-focused and never putting a foot wrong publicly was derailed by a string of bizarre incidents.
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