Reaching For the Tipping Point

Narconon and Other Scientology Front Groups => Narconon and related groups => Topic started by: BigBeard on September 15, 2017, 09:10

Title: Will Google's Change Impact narCONon??
Post by: BigBeard on September 15, 2017, 09:10
Google is making some changes. Any thoughts on how this might impact narCONon's money flow?
https://www.nytimes.com/2017/09/14/business/google-addiction-treatment-ads.html
Title: Re: Will Google's Change Impact narCONon??
Post by: Mary_McConnell on September 15, 2017, 13:57
Google is making some changes. Any thoughts on how this might impact narCONon's money flow?
https://www.nytimes.com/2017/09/14/business/google-addiction-treatment-ads.html

Well... not when you have the undisputed king of deceptive rehab marketing involved. I happened to go to the website of FacingAddiction.org mentioned in the article, and guess who is listed as a Network Partner ( https://www.facingaddiction.org/action-network/partners  (https://www.facingaddiction.org/action-network/partners) )

Per Wickstrom's

A Forever Recovery
https://www.facingaddiction.org/partner/a-forever-recovery

Best Drug Rehabilitation
https://www.facingaddiction.org/partner/best-drug-rehabilitation
Title: Re: Will Google's Change Impact narCONon??
Post by: ethercat on September 15, 2017, 15:36
Thanks for the link to the article, BB.   L-O-:

Quote from: MICHAEL CORKERY, New York Times
Search ads for addiction treatment are lucrative. Treatment providers, in some cases, have been willing to pay $70 per ad click, according to an analysis that Mr. Williams’ group conducted and presented to Google executives.

We had a thread about this sort of thing, a while back:
Keyword marketing - "rehab" is #18, "treatment" is #19 Cost: $$$ (http://forum.reachingforthetippingpoint.net/index.php?topic=7810.0)

Prices seem to have gone up quite a bit since then, if Mr. Williams' analysis is correct.

Quote from: MICHAEL CORKERY, New York Times
In a series of phone calls and a meeting in Washington, D.C., Mr. Williams presented the company his research. He highlighted that some of the biggest buyers of ad words related to treatment had been accused of misdeeds related to insurance fraud and sexual assault.

As have some of the Network Partners on his own site.
http://narcononreviews.net/management/per-wickstrom/

Unfortunately, this seems to be only about limiting advertising, and not an attempt to weed out referral sites from the search results.  I'm sure that will help some, but the web is littered with deceptive sites (and not only related to drug rehabs).  I'd be more impressed if they made a better effort on their search results.  I seem to remember google went after affiliate marketers a few years ago, and this referral scam (http://narcononreviews.net/resources/for-potential-clients/how-to-choose-a-drug-or-alcohol-rehab/rehab-referral-sites/) is nothing more than an "in real life" form of that.
Title: Re: Will Google's Change Impact narCONon??
Post by: BigBeard on September 15, 2017, 18:22
I'm hoping it will be the start of the 'wedge in the crack', and maybe start getting the FTC's interest. Or at least some ambitious State Attorney Generals.
Title: Re: Will Google's Change Impact narCONon??
Post by: ethercat on September 15, 2017, 18:55
I'm hoping it will be the start of the 'wedge in the crack', and maybe start getting the FTC's interest. Or at least some ambitious State Attorney Generals.

Yep, anything's better than nothing.  Every little bit helps.